I am currently working on my presentation for my project about fleet management & market share. How do I illustrate why market share is a great tool? How do I show that with market share we can see how we are doing today and most important how we can grow and capture more shares of the market?? With a cake !?? The cake is a classic and been used hundreds of times before... Not only boring but also I am not sure that I have the right clientele (service managers..) that will appreciate a cake metaphor No lets be realistic, lets talk about cash. Cash talks.. This is my idea and draft about illustrated market share...